Vans US Open of Surfing // Brand Experience Creative Direction

For this year's US Open of Surfing, Vans created an immersive experience on the sand with a sharp focus on sustainability storytelling. The retail tent experience brought this theme to life through up-cycled artworks made by local artists, Vans VR3 product storytelling, and an interactive product customization experience.

Vans US Open of Surfing // Retail Tent Experience

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Vans US Open of Surfing // Van Doren Village Experiences

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Vans Global Brand Environments & Experiences

Senior Creative Director - Benjamin Kaplan
Senior Designer - Jillian Maddox
Production Lead - Brad Hanna

Vans Global Creative Team

Executive Creative Director - Rob Teague
Creative Director - Chase Nann

Vans Americas Creative Team

Creative Director - Bruno Luglio
Art Director - Jordan Minardi

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The Lizzie // 2022