Move to Zero: Trash Labs // Global Creative Direction

Global creative direction for the launch of Trash Labs; the Brand Experience component of Nike’s Move to Zero campaign. Trash Labs consists of an ongoing series of Experiences and Services that equip Nike consumers with the knowledge and tools to transform their own trash and behaviors.

Trash Labs // House of Innovation NYC

Trash Labs in NYC features immersive storytelling on Nike’s SU21 Move to Zero product, custom ‘Trash Hacked’ garments created by NYC designers, and a ‘Trash Hacker Kit’ that includes instructions, tools, and Nike scrap materials to help consumers repair and upcycle their own products at home.

Trash Labs // House of Innovation Paris

Trash Labs in Paris features immersive storytelling on Nike’s Circular Design Guide principles, custom ‘Trash Hacked’ pieces created by Paris designers, and a ‘Trash Hacker Kit’ that includes instructions, tools, and Nike scrap materials to help consumers repair and upcycle their own products at home.

Nike Global Brand Experience Partners

Senior Creative Director - Bryon Panaia
Design Director - Benjamin Kaplan
Art Director - Renee Ramraj
Support Designer - Brian Farci
Support Designer - Gabby Cool
Support Designer - Steven Berkas
Support Designer - John Dunn
Creative Operations - Jennie Bistolas

Nike NYC Brand Experience Partners

Senior Creative Director - Remco Vloon
City Creative Director - Ayca Acun
Design Director - Krissy Harbert
Lead Designer - Blair Cooper

Nike Paris Brand Experience Partners

Senior Creative Director - Andy Walker
Design Director - Helen Stergios
Lead Designer - Charlie Ellis